Vital Health & Wellness

The clinic offers a wide range of treatments — weight management, IV therapy, vitamin injections, aesthetics, halotherapy, LightStim, InBody scanning — plus a retail product line. Folding all of that into a handful of pages would have meant competing for search traffic with a single generic services page, and every change would have required a developer.

A Next.js front end backed by Payload CMS on PostgreSQL, with media on S3-compatible storage. Every treatment gets a page of its own so it can rank for the terms patients actually search, and the product catalog is managed as content rather than hardcoded. Staff add a treatment or update pricing themselves.

The site grew into the clinic's full catalog — dozens of individually optimized pages instead of one services page — and the team maintains it without us in the loop.